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Howard W. Hewitt

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Howard W. Hewitt

Tag Archives: Youngberg Hill

More from boutique Oregon winemakers

14 Monday May 2018

Posted by Howard in Food & Travel, Oregon, Uncategorized

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Alloro Vineyards, Don Hagge, Ghost Hill Cellars, Lenne Estate, Mike Bayliss, Oregon wine, Pinot Noir, Steve Lutz, Tom Fitzpatrick, Vidon Vineyards., Wayne Bailey, Willamette Valley, WordPress, Youngberg Hill

Good journalism and writing always demands more sourcing than you can use in a single story. I’ve always tried to conduct as wide-ranging interviews as much as possible with the forum or time constraints of the opportunity.

I did email interviews with the boutique Oregon winemakers I’ve written about in recent weeks. But I also have a great deal of material that didn’t make it into any of the columns.

So here is one long – very long – blog post with some of the highlights from each interview. I thought these were valid and interesting points that didn’t necessarily fit into the stories I wrote. I’m going to present it as concisely as possible in a Q&A format. I included everyone’s answer about aging their Pinot Noir, admittedly a personal interest.

Ghost Hill Cellars

Interviewee Mike Bayliss, owner

The only winery of this group that makes a white Pinot Noir. Why do they make this wine and how has the market reacted?

ghosthillcouple

Drenda and Mike Bayliss

“We wanted to expand the wines we sell in the tasting room. At the time, all that we had planted was Pinot Noir grapes. The Pinot Blanc was suggested to us by a friend who is a French winemaker, who said that half of the French Champagne is made with Pinot Noir Blanc from the youngest planting of Pinot Noir grapes. Our winemaker suggested instead of aging it in oak to use stainless steel to give it a bright crispness to the finish. It’s been very well received in our tasting room and has been well acknowledged by many reviews.”

What is the ageability of Oregon Pinot Noir?

“It depends on the vintage but as an average 8-10 years – plus. Willamette Valley Pinot Noir is always drinkable upon release and especially with local foods.”

What is background of winery?

“The Bayliss Family has been stewards in this corner of the Willamette Valley since 1906. We’re on 240 acres of beautiful rolling hills made up of sedimentary Willakenzie soils … very rewarding for Pinot Noir grapes. We started planting our vineyard in 1999, after we quit farming 200 head of cattle and putting up 250 tons of hay, farming oaks, wheat, and grass hays.”

Alloro Vineyards

Interviewee: Tom Fitzpatrick, winemaker and general manager

Speak about the growing broad appeal of Oregon Chardonnay:

Alloro Winery, Chehalem Mountain AVA, Willamette Valley, Oregon

Alloro Vineyards

“I think the appeal of Oregon Chard is the classic ‘cool climate’ profile our wines have. We have just the right climate for this style of Chardonnay, which allow the wines to retain all the subtle and wonderfully complex aromas and flavors, rendered on the almost perfect, complementary frame. These are wines that truly express the terroir and offer up a spectrum of flavors associated with the sites they come from.

“Our style is a wine with a classic cool climate profile with all the wonderful elements that come with barrel fermentation and extended lees contact. This focus and approach delivers a wine with moderate alcohol, bright acidity, a mineral core, fresh pear fruit, and flor aromas. It’s complemented by the barrel fermentation and less contact that bring more fullness and roundness to the palate along with notes of biscuit and baking spices.”

Alloro

Tom Fitzpatric

Your vineyard is in the northern-most part of the valley. Why is it unique?

“Alloro is a single vineyard site on Laurel Ridge in the Chehalem Mountains AVA. This is a very unique site with a very distinctive personality. My primary focus is to assure the wines capture the distinct personality of this site as they’re expressed in each vintage. I do this by capturing what I call “purity of flavor.” I want the flavors of these wines to be the direct, unencumbered flavor derived from this fruit. There is a very long list of things we do but in a nutshell we undertake activities that mitigate compromise to the integrity of the fruit and undertake activities that mitigate unwanted outside influence on the wines’ flavor. Once in barrel my wines are moved only one time prior to bottling. All movements are either via gravity or with the use of inert gas, all under the protection of inert gas to protect from oxygen exposure. They are bottled after about 11-12 months to capture and retain the richness and purity of fruit and then bottle aged for about one year before the release.”

What is your Pinot’s ageability?

“Our wines see very little oxygen and are handled to retain fruit purity. I believe this dramatically increases their ageability. In general, my wines typically take 2-3 years to blossom and then drink wonderfully for a subsequent 8-plus years.”

Lenne Estate

Interviewee: Steve Lutz, owner

You have a unique vineyard site, explain whys it’s different.

“We farm the vineyard primarily organically but I am not certified organic nor wish to be. I like the flexibility of being able to use other tools if we get into a year with high disease pressure. The way it is going with the weather and early vintages we haven’t had to turn to a commercial fungicide since 2011. We generally just use organic compounds and micronutrients in the vineyard. Our farming is dictated by the year in terms of how we manage the canopy and that is a changing landscape with these warmer evintages.

Lutz

Steve Lutz

“In the winery we are straight forward unless we get into an unusual vintage. We generally destem and don’t use any whole clusters though I am thinking about playing with it a little this year but it would be totally dictated by the vintage and how developed the stems are. But generally we destem, cold soak and inoculate with yeast. We press before fermentation ends then don’t expose the wine to much oxygen after that unless we have a reduction issue. We sterile filter all our wines and the wines spend 10-11 months in French Oak about 35 percent of which is new.”

When is the best time to drink your Pinot Noir?

“I think the best time to drink most of our vintages is at 10 years out from the vintage. Some vintages take longer and some it is hard to predict their peak. We only started producing in 2004 and so far none of them have oxidized. I think the 2006 wines are at their peak or just past it now for instance. That was a warmer vintage.”

Youngberg Hill

Interviewee: Wayne Bailey, owner and winemaker

Inn_Event Center

Youngberg Inn and event center

Let’s start with your Chardonnay:

“My background in Chardonnay began in Burgundy.  I tried for several years to purchase fruit but never found the quality. So we grafted over half of our Aspen Block of Pinot Gris in 2014 and 2015 is our first vintage. My style is that of Burgundy, fermented in barrels (once used) to have the influence of oak but not be oaky. I want to emulate Montrachet.”

How do you describe your approach to Pinot Noir?

“Pinot is the most transparent of any varietal, so my job is to be as light handed in the winery as possible to let that sense of place and vintage shine. That is why making wines from the fruit on our hill is so much fun.  We have three distinct soils on our hill, elevations from 500 to 800 feet, and different slopes and orientations. As a result, we make distinctly different wines from each of those distinct ‘terroirs.’ ”

What is the ageability of your Pinot Noir?

“We believe they can age for 20-years plus.”

Vidon
Interviewee: Don Hagge, owner

Don_Tractor

Don Hagge

I have interviewed Don Hagge on several occasions over the years.  I did not ask him a lot in my email interviews like I did the other winemakers. But here are a couple of blog posts and stories featuring the colorful Hagge, wine maker, farmer, student of Burgundy, and NASA engineer.

My visit with Don.

First time meeting Don Hagge

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Investors not all bad for small wineries

05 Saturday May 2018

Posted by Howard in Newspaper Column 2018, Oregon, Uncategorized, Videos

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Alloro Vineyards, Don Hagge, Ghost Hill Cellars, Lenne Estate, Mike Bayliss, Oregon wine, Steve Lutz, Tom Fitzpatrick, Vidon Vineyards., Wayne Bailey, Willamette Valley, Youngberg Hill

Small Oregon wine producers have been leery of huge corporate investment in the Willamette Valley. But they also see a benefit for their strongest sales outlet.

grape-sense-logoThe investments from big producers like Kendall- Jackson and Louis Jadot makes competing for shelf space, distribution, and marketing opportunities difficult. But the big budgets also help bring more visitors to Oregon wineries. Real oenophiles love finding small, boutique producers when visiting any wine region.

“Being small and getting our wines out there in the market is our biggest hurdle,” said Mike Bayliss owner of Ghost Hill Cellars. “We’re seeing more competition from the bigger well-funded wineries, who make wine with volume and less expense and have more market dollars.”

Steve Lutz

Steve Lutz, Lenne Estate

Steve Lutz, owner at Lenne Estate, watched as Kendall-Jackson purchased Willikenzie Estate which is across the road from his small production winery. “I think that will bring more people to our location so I can’t complain,” Lutz said.

Wayne Bailey, who owns a beautiful inn and winery near McMinnville, Youngberg Hill, echoes the concept that big dollars bring more visitors. “It’s very exciting to have the big boys spending big marketing dollars on our region,” he said. “That awareness can only help all of us. Most wine tourists will tell you they prefer to discover small wineries that they are not familiar with (when visiting).”

Tom Fitzpatrick, winemaker and general manager at Alloro Vineyards, says the big producers have pushed Oregon Pinot Noir to the world stage. “This is tremendously beneficial for all of us,” he said. “This has created more crowding of Oregon wine in the sales pipeline. The hope is that the attention and the spotlight is widening the pipeline. In general, I look at it this way, the attention and dollars are coming because we have something truly great here. It was just a matter of time before this was discovered. Things that are truly great can’t remain a secret forever.”

Vidon Vineyards owner Don Hagge has struggled with distributors and selling all of his annual production. “I hope to get there in about a year or two,” Hagge said. “I have about two years of inventory counting unbottled wine.

“But I’m not concerned about big money much. There’s a market for wines from boutique operations that aren’t ‘factory wines.’ We have to exploit that big time, particularly with direct-to-consumer sales.”

Wineries realize the biggest margin, therefore profit, when distribution and retail sales are eliminated. A bottle of wine sold in the tasting room is all profit.

Mike & Drenda Baylis

Mike and Drenda Bayliss

The burgeoning success of all Oregon Pinot producers can lead to some of the smaller winery owners reconsidering their business model.

“Our production used to be much higher, around 1,500 cases,” Bayliss said. “Willamette Valley Pinot Noir fruit has become quite valuable so for the recent vintages we decided to sell the majority of our fruit.”

In 2017, Ghost Hill was down from 1,500 cases to 360 cases.

But there remains a strong market to explore the smaller wineries. Readers can google the wineries in this column and order directly from these small Oregon wine producers. There will be one more column focusing on the challenges and a bit about the wines.

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Small guys face distribution squeeze

26 Thursday Apr 2018

Posted by Howard in Newspaper Column 2018, Oregon, Uncategorized

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Tags

Alloro Vineyards, Don Hagge, Ghost Hill Cellars, Lenne Estate Winery, Mike Bayliss, Pinot Noir, Steve Lutz, Tom Fitzpatrick, Vidon, Wayne Bailey, Willamette Valley, wine marketing, Youngberg Hill

When big companies invade boutique wine country with much bigger marketing budgets and resources, the little guy can feel squeezed out. Or, creative marketing and a changed paradigm could lead to more success.

grape-sense-logoOregon’s Willamette Valley has seen explosive growth in recent years in small and large wineries. But big investment from major players has an impact on the smaller wineries distribution and maybe even production.

In recent years Kendall-Jackson has purchased Willamette Valley vineyards: Penner-Ash, Willakenzie, Gran Moraine and Zena Crown. French icon Louis Jardot has bought in along with Chateau St. Michelle from Washington and Foley Wines from California. There are quite a few others.

As the quality of Oregon Pinot Noir continues to gain critical and consumer accolades, more small wineries are disappearing, and others are strategizing to find and hold market share. The bigger brands eat up the shelf space and dominate distributor’s selling efforts.

“We primarily sell out of our tasting room though we do distribute a small amount of wine in Colorado, Maryland and Illinois,” said Steve Lutz, owner of Lenne Estate near Yamhill, OR. Lenne produces about 1,600 cases of wine annually. “It is becoming increasingly difficult to find any distribution for small producers and not a very effective way to sell anymore.”

img_0209

Don Hagge

Some winery owners have simply given up or cut back on efforts to lure a distributor.

“I’m resigned to finding and working with a couple of distributors in niche markets to sell about half of my wine,” said Don Hagge, Vidon Vineyards. Vidon also produces around 2,000 cases annually. “We’re rolling out a new online system (called VinAlliance) this year that might help us and a few other small wineries.”

Hagge hopes the new alliance will allow consumers to buy wines almost like a wine club but from several different wineries on a regular basis.zpat

These small wineries depend on direct to consumer (DTC) sales for their success. “We had distributors in more than 20 states but last year scaled back to six,” Alloro Winemaker and General Manager Tom Fitzpatrick said. “It’s not difficult finding a distributor but it is difficult finding a distributor who can generate adequate sales. But they have their own businesses to profitably run just like us. Building brand awareness and recognition for a small unrecognized producer, in a crowded space, is expensive. Most distributors don’t seem to be able to do this.”

Alloro is the biggest of this group of winemakers at a modest 2,550 cases.

Experience, Fitzpatrick said, has told him that direct to consumer sales will probably always be 80 percent of his business.

Family Portrait

Wayne Bailey

Everyone has a website, and some are exploring the partnering options like Vidon. The challenge is to get a brand in front of the consumer. “Most of our wine is sold through our tasting room, wine club, and events,” said Youngberg Hill winemaker Wayne Bailey.  “Online sales are a big opportunity, but the current challenge is figuring out how to best reach potential customers or let them know you even exist. Even though you can ship to consumers in most states now, it is a very expensive and time-consuming process to gain and maintain the ability to ship into each individual state; making it almost impossible for small wineries to justify.”

The smallest of this winery group is Ghost Hill Cellars which produces less than 400 cases. Marketing is complex for such a small operation. “We have distributors who work with small producers but still even that is difficult,” said Ghost Hill owner Mike Bayliss. “We do online sales and a seasonal tasting room (April to November). Although we sell a good amount of our annual production we’re moving toward selling more grapes and making less wine.”

The upside of the investment by the wine world’s bigger players is additional attention. We’ll look closer at that benefit and at these winery’s wines in future columns.

Note: The next Grape Sense column keeps the focus on wine marketing and these small wineries.

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Four guys and three Oregon Pinots

22 Friday Dec 2017

Posted by Howard in Oregon

≈ 1 Comment

Tags

Alloro Vineyards, Carl Giavanti, Ghost Hill Vineyards, Oregon wine, Willamette Valley, Youngberg Hill

For wine geeky types there isn’t much better than a Saturday night with friends and a few good wines.

I’ve been doing the wine writing thing for 10 years now and I do get wines from marketers. Earlier this year I got a bunch of Oregon wine from a marketer representing several small-production Oregon wineries. Seemed like a fun idea to line up a wine from each of three wineries and get the “Wine Dudes” opinions. And boy, did they have opinions.

org winesAll three wines were from the much-praised 2014 vintage. Youngberg Hill‘s Natasha Block, Ghost Hill’s Prospector’s Reserve, and Alloro‘s Estate Riservata were the three Pinot Noirs. We tasted the wines in that order and then went back down the line re-tasting to form our opinions.

A short summary of some thoughts. The Youngberg wine got better the longer it was open. The guys were hoping for a little more structure than we found later as the wine opened up. It’s from the McMinnville AVA and retails at $50. We all thought it probably needed another year or two and possibly a long decant.

The Ghost Hill and Alloro were our two favorites of this exercise, even though we liked all three wines. We went back and forth for a couple of hours about these two wines. Ghost Hill takes its grapes from the Yamhill-Carlton area and is truly small production wine with just 141 cases made of this juice.

 

wine dudes

Dudes Barry, Patrick & Alex

The guys loved the balance of fruit and finish in the  Ghost Hill. The wine had the depth of character that makes you think about the Pinot in your glass. One of the guys questioned the $55 price point but I found it consistent with other wines  in that price range.

 

Alloro’s Estate wine from the Chehalem Mountains was the most drinkable of the three – even though it did have a slight advantage with a good decant. Bright red fruit and a refreshing lightness made for satisfying sips. Alloro makes just 300 cases of this wine for $45 a bottle. Interesting to note that Wine Enthusiast gave this wine an incredibly strong 95 points.  We agreed it was a 90-point wine but maybe not quite a 95.

These small production wines will not be easy to find outside Oregon, quite frankly. Small operations like this though should be on your visitation list if you go to Oregon. You can contact the wineries, linked up here, to see if they can ship the wines.

We had such fun doing this comparative tasting, I’m sure there will be more.

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  • Education in opening a 2014 Burgundy
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