If it’s spring it must be a column about dry Rose’. If you are still shunning the wonderful dry – and yes, pink – Rose’ wines from around the world you are the fool fellow winos.
Rose’ is beyond hot in the wine sales market – it’s a rocket ship. From mid-2016 to mid-2017, Rose sales in the U.S. increased by 53 percent in volume according to BeverageDaily.com and Nielsen sales data. Rose’ represents less than two percent of all US wine sales but the growth is unprecedented in any category.
While it is difficult to get up-to-date sales figures, the growth of French Provence Rose’ – the category leader – is stunning. In February of 2016, Nielsen reported an increase in sales over the previous 12 months of 54 percent on volume and 60 percent on value.
The growth rates for imported Rose, which comes from a number of countries but is dominated by the French, is crazy. Rose’ sales have outpaced the rest of the imported market for more than 10 years. In 2016, Provence Rose’ held 64 percent of all imported Rose’ sales.
More than 160 Provence wineries are exporting the salmon-colored wines to the US. For more than a dozen years exports of French Rose’ have grown every years at double digit rates.
Two of the biggest selling French Rose’ wines are Chateau d’Esclans Whispering Angel and Domaine Miraval’s short, stout bottle with the backing of Brad Pitt and Angelina Jolie. Even these two best sellers come in at the mid $20 price point. It’s not unusual to see Whispering Angel under $20 down to $15 come end of the summer clearance – if there is any left. Several producer make several price levels of Rose’ with d’Esclans Garrus at the top of the pack at an average of $80 a bottle.
But if you’re not a Francophile there are plenty of Rose choices at home where quality is skyrocketing in the last couple of years. Oregon and California producers, particular those who grow Pinot Noir, have jumped into the booming Rose’ market. After attending a recent Rose’ tasting presented by one of Indiana’s biggest wine distributors, it’s easy to see the vast improvement in Rose’ of Pinot over past years.
But look around your wine shop for Rose’ wine from Spain, many of Italy, and Rose’ of Cabernet Franc, Merlot, Malbec.
It’s not just a summer sipper. Rose’ owns the summer and has eyes on becoming more a year around part of your wine shopping habits.
NOTE: Would you like some specific Rose’ recommendations? You’ll find a long lists of Rose wines Howard has tasted and recommends listed in the following post.