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Howard W. Hewitt

~ … The "W" stands for wine!

Howard W. Hewitt

Tag Archives: Lenne Estate Winery

A great wine experience has depth

10 Wednesday Oct 2018

Posted by Howard in Food & Travel, Oregon, Uncategorized

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Carl Giavanti, Denison Cellars, JL Kiff, Joel Kiff, Lenne Estate Winery, Steve Lutz, Tim Wilson, Wayne Bailey, Youngberg Hill Vineyards

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Lenne owner and winemaker Steve Lutz

McMINNVILLE, OR – Any great wine experience has variety and depth. That means you visit big producers, small producers, and look for something different. I try to do that on every trip and it has just worked out that way on this trip to Oregon’s Willamette Valley to visit some small producers.

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The great Oregon Pinot Noir grape harvest is mostly complete.

I started the day at Lenne Estate, a small production winery with a a tasting room that resembles perhaps a French farm house. I ended my second-day tasting experience at Youngberg Hill where I stayed last night and will again tonight. Wayne Bailey is a leader in the Willamette Valley industry and makes Pinot Noir to age and to pair with food.

 

In between, wine marketing expert Carl Giavanti and I wandered through the fields and hills of the valley near McMinnville to the JL Kiff Winery situated beside a sloped vineyard and pole barn winery and tasting room. .

One of the things I like about the Willamette Valley,  and there are many, is you can go into winery after winery before you find a bad – or less than desirable Pinot. Our start at Lenne was a great way to kick off the day. Steve Lutz, owner and winemaker, took the time to talk about his sloped and really tough vineyard location. Difficult soils are tough on the vineyard manager but great for wine. The harder the vines have to dig to find water the better the fruit regardless of the varietal.

Steve has added a Chardonnay to his lineup, as many Oregon wineries are doing, and his was beautiful. Very Chablis-like or Burgundian, the Chardonnays of the valley may some day rival the reputation of the Pinot Noir.

Lenne makes classic Oregon Pinot in a lighter style with a real sense of place in the glass, a Burgundy-like sensation of terroir and soils, along with a bit of spice on the finish of some of the wines.

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Joel Kiff

The journey to JL Kiff was up onto a hillside in a more remote area. Joel Kiff and Tim Wilson are the proprietors. Wilson also has his own label, Denison Cellars.

 

The unique, steeply-sloped vineyard gives the duo wines which are quite different from block to block within the vineyard. Joel makes 1,000 cases under the JL Kiff label with Wilson doing a similar amount of cases under his Denison label. The wines are medium to modestly priced. It’s these little gems that make exploring wine country so fun and exciting if you’ll just seek them out.

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Tim Wilson

We barrel tasted and tasted some wines not harvested until Nov. 1 last year because of the unique vineyard site. The wines were lighter in taste and a little more elegant. Joel’s wife helps run the small tasting corner in the pole barn structure. The Kiff’s two adult sons are also part of the operation.

 

While perhaps its a romanticized view of winemaking, the fact is in Oregon these scenarios still exist where the family business is wine and all of the family is still involved.

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Bailey on the final day of harvest.

Wayne Bailey is a real Willamette Valley veteran. He also owns the beautiful Youngberg Hill Inn atop a hill with a beautiful vineyard view. His wines are made for food and with plenty of structure, acid and elegance to age well for perfect enjoyment 4-5 years after the vintage year they were produced.

 

Wayne poured for me and a personal friend of his a full tasting of his Pinot Noir wines and a couple of different verticals – primarily Pinot from different parts of his vineyard from ’13, ’14, and 2015. We also tasted his elegant Chardonnay.

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Bailey after pouring nearly 10 wines.

Bailey’s winery and Inn sets just 25 miles from the Pacific coast. His vineyard enjoys slightly cooler temperatures, particularly near the top of the property which makes for slightly less alcohol and silky Chardonnay and Pinot.

I’ve tried just to do posts showing my daily activity while interviewing these winemakers about warmer growing seasons and price pressures on their wines. Those stories will be published here in the future.

Meanwhile, tomorrow my schedule is less structured. I’m going to see some old friends and go where the day takes me. I certainly plan to post again tomorrow evening about my day.

I’m returning home Thursday. No matter how often I come to Oregon wine country, I never tire of the quality and diversity of operations, the people, and the wine.

 

 

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Small guys face distribution squeeze

26 Thursday Apr 2018

Posted by Howard in Newspaper Column 2018, Oregon, Uncategorized

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Tags

Alloro Vineyards, Don Hagge, Ghost Hill Cellars, Lenne Estate Winery, Mike Bayliss, Pinot Noir, Steve Lutz, Tom Fitzpatrick, Vidon, Wayne Bailey, Willamette Valley, wine marketing, Youngberg Hill

When big companies invade boutique wine country with much bigger marketing budgets and resources, the little guy can feel squeezed out. Or, creative marketing and a changed paradigm could lead to more success.

grape-sense-logoOregon’s Willamette Valley has seen explosive growth in recent years in small and large wineries. But big investment from major players has an impact on the smaller wineries distribution and maybe even production.

In recent years Kendall-Jackson has purchased Willamette Valley vineyards: Penner-Ash, Willakenzie, Gran Moraine and Zena Crown. French icon Louis Jardot has bought in along with Chateau St. Michelle from Washington and Foley Wines from California. There are quite a few others.

As the quality of Oregon Pinot Noir continues to gain critical and consumer accolades, more small wineries are disappearing, and others are strategizing to find and hold market share. The bigger brands eat up the shelf space and dominate distributor’s selling efforts.

“We primarily sell out of our tasting room though we do distribute a small amount of wine in Colorado, Maryland and Illinois,” said Steve Lutz, owner of Lenne Estate near Yamhill, OR. Lenne produces about 1,600 cases of wine annually. “It is becoming increasingly difficult to find any distribution for small producers and not a very effective way to sell anymore.”

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Don Hagge

Some winery owners have simply given up or cut back on efforts to lure a distributor.

“I’m resigned to finding and working with a couple of distributors in niche markets to sell about half of my wine,” said Don Hagge, Vidon Vineyards. Vidon also produces around 2,000 cases annually. “We’re rolling out a new online system (called VinAlliance) this year that might help us and a few other small wineries.”

Hagge hopes the new alliance will allow consumers to buy wines almost like a wine club but from several different wineries on a regular basis.zpat

These small wineries depend on direct to consumer (DTC) sales for their success. “We had distributors in more than 20 states but last year scaled back to six,” Alloro Winemaker and General Manager Tom Fitzpatrick said. “It’s not difficult finding a distributor but it is difficult finding a distributor who can generate adequate sales. But they have their own businesses to profitably run just like us. Building brand awareness and recognition for a small unrecognized producer, in a crowded space, is expensive. Most distributors don’t seem to be able to do this.”

Alloro is the biggest of this group of winemakers at a modest 2,550 cases.

Experience, Fitzpatrick said, has told him that direct to consumer sales will probably always be 80 percent of his business.

Family Portrait

Wayne Bailey

Everyone has a website, and some are exploring the partnering options like Vidon. The challenge is to get a brand in front of the consumer. “Most of our wine is sold through our tasting room, wine club, and events,” said Youngberg Hill winemaker Wayne Bailey.  “Online sales are a big opportunity, but the current challenge is figuring out how to best reach potential customers or let them know you even exist. Even though you can ship to consumers in most states now, it is a very expensive and time-consuming process to gain and maintain the ability to ship into each individual state; making it almost impossible for small wineries to justify.”

The smallest of this winery group is Ghost Hill Cellars which produces less than 400 cases. Marketing is complex for such a small operation. “We have distributors who work with small producers but still even that is difficult,” said Ghost Hill owner Mike Bayliss. “We do online sales and a seasonal tasting room (April to November). Although we sell a good amount of our annual production we’re moving toward selling more grapes and making less wine.”

The upside of the investment by the wine world’s bigger players is additional attention. We’ll look closer at that benefit and at these winery’s wines in future columns.

Note: The next Grape Sense column keeps the focus on wine marketing and these small wineries.

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