Earlier this year Grape Sense featured a look at the potential of a labor crisis in Napa/Sonoma during this fall harvest season. The potential has become a reality for many in the nation’s premier wine region.
For the past several years farm labor was paid $15 an hour. Napa has built dormitory type buildings over the recent past for housing as well. This year wages have jumped closer to an average of $18 an hour with some stories that big name wineries are paying more, much more. One unsubstantiated report had a $300-bottle of wine producer paying $45. Top pickers in Sonoma have been commanding up to $30 an hour the past couple of years.
The labor shortage covers a lot of issues. Federal immigration enforcement increased under the Obama administration. Additionally, as the largely Hispanic workforces ages their children are going to college and finding less physically stressful jobs. Sonoma County Winegrowers have more than 5,000 full time workers but hire an additional 2,600 seasonal workers for harvest. So it’s not a small problem.
Harvesting at Indiana’s Hubers a couple of years ago.
There are lots of anecdotes about husband and wife picking up their kids and moving to Napa. But after a few harvests, the married team learns they can work various positions in the thriving hospitality industry for more money and no back-breaking, long days of labor.
When harvest is complete, it will be interesting to see if there is actual fruit that got left on the vine because of worker shortages.
I’ve written several times lately about things going on in Oregon. The Willamette Valley continues to be one of the more interesting regions to follow. The area’s Pinot Noir is now considered world class and is a hot commodity.
Family ownership of Silver Oak Vineyards, known for their outstanding Napa Cab, just recently completed purchase of Dick Erath’s last vineyard near Archery Summit and Domaine Serene – pretty fancy company. Erath, now in his 80s, was one of the valley’s pioneers. He long ago sold his ground-breaking winery to St. Michelle of Washington State.
The new money is being found from great Oregon Pinot Noir. It won’t be surprising to see more Napa names turn up there.
Speaking of Oregon, the vintners continue to kick up production. Sales grew by 12 percent last year from acreage of more than 30,000. In 2016 alone, 23 new wineries opened across the state. Cabernet grapes are the nation’s most expensive but Oregon Pinot grapes from top name vineyards can command more than $5,000 a ton. A ton of grapes will make about 60 cases of wine. There, you now can do some math.
As a wine journalist I probably have more wine in my home than most. A good guess is that more than half of that wine has been purchased online.
In the fall, and particularly close to the holidays, many wineries will start clearing previous vintages and let go of their wines to the discount sellers.
With most online sites shipping is free with a minimum purchase. If there is a catch, it’s that one. But most of the time the minimums are 3-4 bottles.
How do wine buyers see themselves? This was one of the more interesting categories. Those surveyed where given several choices. The top descriptor was Wine Adventurer at 35 percent, wine traditionalist at 20 percent while 25 percent described themselves as a wine novice. In smaller numbers, consumers selected brand loyalist with wine imposter and wine snob coming in at three percent each.
