It’s a great time of year to buy wine.
If you’ve not yet purchased wine online you’re missing out on some of the best deals in the wine world. Online flash sites like Wines Till Sold Out, Last Bottle Wines, Invino, Cinderella Wine, and Underground Cellar offer a unique opportunity for the wine buyer who wants to explore, drink better wine, and maintain a modest budget.
As a wine journalist I probably have more wine in my home than most. A good guess is that more than half of that wine has been purchased online.
Most of these online retailers offer good to great wines at a pretty significant price cut. It’s not unusual to find wines marked down 30 to 70 percent. How do they do it? It’s pretty simple supply and demand. Sometimes wineries just need some cash flow – even the best wineries. So they’ll sell wines to sites like the ones mentioned above at a reduced rate.
In the fall, and particularly close to the holidays, many wineries will start clearing previous vintages and let go of their wines to the discount sellers.
I’ve bought wine online for several years now but have never seen buys like the past two months. I’ve recently purchased $40 Oregon Pinot Noir for $16 a bottle. A few weeks back I snagged some Margaux region $50 Bordeaux for $25. Margaux is one of the premier growing sites for Bordeaux wines.
With most online sites shipping is free with a minimum purchase. If there is a catch, it’s that one. But most of the time the minimums are 3-4 bottles.
Online wine purchases might be the best way to improve the quality of wine you’re enjoying for the best possible price.
You can find all of the sites mentioned above, and others, with a simple Google search. My personal favorites are Last Bottle Wines and WTSO. I have bought wine from all of those listed.
2016 Wine Trip – I’m taking a group to Burgundy, France this summer on my second Grape Sense wine trip – June 11-19. We’ll spend five nights in Beaune, the heart of Burgundy, and three free days in Paris. Want to know more, check it out on my blog or write me at my email below. Registration deadline is end of February. The trip is nearly sold out but 2-4 spots remain.
Howard W. Hewitt 
It is crazy that you are able to buy so much of your wine online. I have never even tried this, so I appreciate all of your helpful tips. It sounds like fall is the time to buy, so I’ll have to keep this in mind. Do you have any great tips for storing wine? Thank you for such a helpful article!
Hi Brooke. I do buy a lot of my wine online – I recommend WTSO and Last Bottles Wine. Storing – pretty simple: store the wine on its side, cool (not cold) and dark .. no direct sunshine. Thanks for the comment.
I honestly didn’t realize that you could buy wine online so I appreciate you explaining that it’s possible and, often, there are good deals. I think it’s important to look up a company’s reviews to see how customers felt when they received their wine in the mail. It helps to know that your purchase will get to you safely and not broken.
Last Bottle is my favorite by far. WTSO has some good deals too, but they sell a lot more wines, and I feel like they might be a little less credible with their pricing/ratings by Neumann *eyeroll*
Last Bottle only does one wine each day, so it seems like they put a little more emphasis on quality, plus the marathon sales are a blast.
https://www.lastbottlewines.com/invite/8a156db408128f6d9c07.html is my signup link if anyone wants to use it they’ll get $10 credit.
Cheers!