I work in marketing at a small Midwestern liberal arts college. So we spend a lot of out time on messaging. About a year ago I started thinking about my wine writing the same way.
I consider myself a wine journalist – not just a wine blogger. I spent 20 years in the newspaper business and have a column in 23 papers, every other week, about value wine. I think my best pieces are old-fashioned reporting/writing efforts.
But I also know building your brand is really important with all the clutter in the market. So a year ago I launched this blog site with a different look and URL – http://www.howardhewitt.net – my name.
I have quite a few former newspaper employees who’ve moved on to bigger and better things. I asked a really talented designer who once worked for me to create a logo. He gave me three great options. The one displayed here is my favorite but I may use a couple of the others in some printed materials.
While some might smirk at the ego-centric nature of this pursuit, and I probably would too, branding can help separate any writer from the crowd!
Howard
Love the logo. My advice (not that you asked for it and worth every penny you’re not paying for) is to not use multiple logos. Consistency of the mark is an important component of establishing a brand.
I so enjoy your posts and find them very useful. Your writing and storytelling are approachable.
FYI, I find it inspirational that you’ve so successfully transformed a passion into a revenue stream. Good for you.
Hope you are doing well. If you ever head out to St. Louis and want some company as your travel to some nearby wineries, let me know. Would love to see you and catch-up, and share a glass or two.
Craig
Craig Barnes
Market Growth Accelerators
ROI Solutions to Get, Keep and Grow Customers
V 314.282.8757 | C 314.409.1063 | F 314.266.1420
20 Allen Ave. | Suite 420
Webster Groves | MO 63119
marketgrowthaccelerators.com
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